If you’ve ever shopped online you’ve probably shopped around to find the best price. Along the way you’ve probably noticed that you find the same item over and over, but slightly different. Call them look-alikes, doppelgangers, dupes, shared inspiration, or just an overdone trend - no matter what the item is, chances are you can find something similar in various price ranges. The same is certainly true for rugs and home decor - but like with other products, you have to be careful about trusting internet knockoffs. That hand knotted wool rug that looks too good to be true probably is - don’t be fooled by cheap prices and great pictures! That also doesn’t mean you have to forego the style you want because you can’t find it in your price range - chances are there is an acceptable rug in the style you love… you just have to know where to look!
Here at BEACON we eagerly await new catalogs from our favorite mills so we can scour them and find the absolute best designs and newest trends. This means we see a lot of stuff that looks similar from brand to brand - but even though the styles may be similar, there is a wide range of prices, sizes, fibers, and construction - meaning you have a large pool of options to choose from! Over the years we’ve found ourselves saying things like: “hey, this rug looks a lot like that hand knotted wool masterpiece I love but could never afford!” or, “I’ve always loved the style of this outdoor rug, and now there is something similar in a cozier fiber that I can put in my bedroom!” or “this abstract rug is everything I want in a rug, but it has pink… this other collection has the colors I want - without the pink!” etc.
That brings us to this month’s SPOTLIGHT topic: rug doppelgangers! It’s not always about cost, sometimes being able to find something similar to a rug you love that isn’t quite right - size, shape, color, or fiber - can help you find the rug you didn’t know you were missing. And of course, price can be an important factor too!
We have a whole host of rug doppelgangers to share with you this month, so be sure to check back periodically to see what we’ve found for you!
Need help finding a rug look-alike? E-mail us at hello@beaconkc.com or DM us pictures and information on our social accounts about what you’re looking for in a look-alike, and we’ll be your personal rug detectives!